Too much wasted time.

Thus a while back I made a decision to fix this.

I moved from Wordpress to Squarespace.

For me it’s perfect.

I hate it when there are no prices on a website.

They want you to call them.

I put mine on my homepage.

Negative keyword 101

[Timbuktu plumber] bans any ads displaying for exact searches on these words.

"Timbuktu plumber" bans any ads displaying for all searches including these words.

Every company wants to make a YouTube ad that people don't skip.

Like this one : https://youtu.be/cjEK7qQKRDY

Humour works.

I don’t do monthly client reports.

Reports no one reads!

Instead, we have an ongoing conversation.

Emails and calls.

No restrictions on when.

Your paid clicks aren’t converting.

Time to review the intent behind each search term.

Were they truly looking for your service or something else?

Competitive industry.

Correlates to a competitive auction.

Expect to see 4 ads at the very top and 4 at the very bottom.

Organic in the middle.

Pausing a campaign.

Change the budget to £0.01

Will save you a fortune if you ever accidentally enable a paused campaign.

It’s impossible to tell you how much a click will cost.

It’s an auction.

I can only tell you after the click has been sold.

I moved to Scotland in 2005.

I love this country.

Clients in Aberdeen, Edinburgh and Perth.

Based in St Andrews.

On 24 July 2018, Google AdWords became Google Ads.

Adwords was born on 23 October 2000.

It takes time getting used to the new name.

You decide.

Target all counties.

Target a 1km radius circle around your business.

Geographical targeting options cater for all demands.

As an advertiser you should prefer a YouTube viewer to skip an ad if they aren’t interested.

This means you won’t pay for any of the video they watched before skipping it.

YouTube Advertising.

Remember this :

You only pay when someone chooses to watch at least 30 seconds.

Or when they view an entire ad.

Or engages with your ad.

Don’t jump into running a Google Ads campaign without knowing the difference between:

Broad

Broad Match Modified

Phrase

Exact

... in terms of keywords.

If I were a Google Ads agency client I wouldn’t want to be tied into a contract.

So that’s why there are no tie-ins.

Simple.

New client and new to Google Ads.

Me: It’s like an auction.

Them: OK Me: But your budget is only one factor amongst many governing your bid. The one with the biggest wallet isn’t always top, far from it.

I am a Google Ads specialist based in St Andrews, Fife.

I can run your ads for you.

I charge £100 a month.

More about me here

Running 3 ads in an adgroup.

Regularly pause the weakest.

Create new ad.

Repeat.

Descriptions.

Google give you 90 characters per line.

There’s no need to add a full stop to the end of the description.

Google automatically adds one for you.

One more character for you.