First month of Google Ads.

You aren’t buying clicks.

You are buying data.

Taking over an existing account for a new client.

First thing I see.

Lots of pure broad keywords.

Same old story.

I have been waiting for this.

The ability to compare asset performance across responsive search ads.

This will be powerful.

Soon we will be all talking about “Learning”, “Low” ,“Good”, “Best” and "Unrated" ratings.

New client.

Them: We do a lot of things.

Me: But what are you really good at?

Them: I guess we are good at x

Me: Cool, let’s start there. Confusion over.

A negative keyword list is never too long.

Add to it every day.

All things being equal your CTR will increase.

It's likely you are thinking how much does a good Google Ads marketing agency cost?

Typically business owners are creating newsletters every 2-3 months, this is particularly true if you're a clinic, an osteopath or a chiropractor, the kind of businesses I deal with on a daily basis.

Let's discuss 15 tips for creating profitable marketing copy.

Ten quick reasons why it makes sense to use Google Ads:

Today I want to give you some practical advice that you can use in your own offline and online marketing.

You may have heard about businesses using Google Ads to achieve a great return on investment.

In 2018 between 21st May and 1st June National Public Radio, otherwise known as NPR, teamed up with Edison Research to produce the Smart Audio Report.

The principle behind not wasting lots of money on Google Ads is in making sure that your ads are relevant.

Once you have claimed and verified your business, it’s time to make sure Google has the most accurate information.

One of the most popular questions I hear from dental practice owners is how do I reduce the number of no-shows for my free dental implant consultations.

Today we discuss a 6 point checklist to turn your website into a 24 hour a day marketing machine.

Often business owners in Fife say to me, Andy I don’t think social media will work for me and my business.

You absolutely need to understand your overall dental marketing strategy before you can begin to plan the many different campaigns that will drive it.

Do you know how much it costs for your business to acquire a new customer online and offline?

I'm of the firm belief that every business should have a solid content marketing strategy that consistently generates a stream of new prospects and customers for their products and services.