I have always wondered how Casey Neistat found the time to upload a vlog 7 days a week.
His videos are highly produced and I thought oh well he must just be very quick at editing and processing.
But here’s the thing : He’s a full-time tech entrepreneur with his new video app Beme so really how does he find the time?
I thoroughly love watching his videos, sometimes one a day or tonight I have three to watch which I will really look forward to, but have always wondered about the production behind the scenes.
He has a young family so where does he find the time?
Anyway having listened to Tim Ferriss’ latest podcast I learn that Casey works on the daily vlog edit from 9pm to about 1 am. He then gets up at 4:30 am to continue editing, processing the final video about 6:30 am and then posting at 8 am every day.
If he misses the 8 am deadline there’s uproar on Twitter!
Then he runs for an hour before going into his office to run Beme from around 9:30 am to about 6:30 pm.
That’s brutal – and there’s me looking for the short cut and there wasn’t one.
It’s safe to say he is already a success but that isn’t why he’s getting more and more accolades, he’s still putting in the work.
Why do I mention all this?
One so as I can remind myself that there are absolutely no short cuts in business and two that we all have to fit our content creation and marketing into our already busy schedules.
There are no excuses if we want extraordinary success.
There are success stories all around us and I just need to ask myself how badly do I want the success. Or instead of “success” I could perhaps say “time” because whilst attending The Content Marketing Academy in Edinburgh back in September I’m reminded of the final keynote by Marcus Sheridan keynote where he said ultimately what it’s all about, namely great content marketing buys you more time.
More time with your family.
Less time spent on the road chasing leads and business.